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~isPartOf:"Journal of service management"
~person:"Brown, Stephen Walter"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
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Bundling strategy
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Brown, Stephen Walter
Bruhn, Manfred
Kowalkowski, Christian
Edvardsson, Bo
8
Gebauer, Heiko
6
Jaakkola, Elina
6
Witell, Lars
6
Gustafsson, Anders
4
McColl-Kennedy, Janet R.
4
Reynoso, Javier
4
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3
Burton, Jamie
3
Helkkula, Anu
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Riel, Allard C. R. van
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3
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2
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2
Cheung, Lilliemay
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Fisk, Raymond P.
2
Fleisch, Elgar
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Grönroos, Christian
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Hammedi, Wafa
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Hypko, Phillipp
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Kristensson, Per
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Journal of service management
Forum Dienstleistungsmanagement
20
SpringerLink / Bücher
10
Wissenschaft & Praxis
10
Dienstleistungsmanagement : Jahrbuch
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
8
Journal of business research : JBR
7
Springer eBook Collection
6
Meffert-Marketing-Edition
5
Meffert Marketing Edition
4
Business horizons
3
Journal of Service Management
3
Springer eBooks / Business and Economics
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Journal of Business & Industrial Marketing
2
Journal of service research : JSR
2
Management, Prozessgestaltung, Kundenperspektive
2
Managing service quality : MSQ ; an international journal
2
Springer eBook Collection / Business and Economics
2
Asia Pacific journal of marketing and logistics
1
Basler Schriften zum Marketing
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Dienstleistungscontrolling
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essentials
1
European journal of marketing : EJM
1
Forschungsergebnisse / Institut für Kommunikationsmanagement
1
Gabler Research
1
Gabler Wissenschaft & Praxis
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
1
International journal of business environment : IJBE
1
International journal of knowledge management studies : IJKMS
1
International journal of services technology and management
1
Journal of Business Research
1
Journal of business market management : JBM
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ECONIS (ZBW)
6
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1
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
2
The risks of providing
services
: differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
3
Solutions offerings : a critical review and reconceptualisation
Nordin, Fredrik
;
Kowalkowski, Christian
- In:
Journal of service management
21
(
2010
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10008656292
Saved in:
4
Adding
services
to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
Saved in:
5
Shaping, organizing, and rethinking service innovation : a multidimensional framework
Rubalcaba-Bermejo, Luis
;
Michel, Stefan
;
Sundbo, Jon
; …
- In:
Journal of service management
23
(
2012
)
5
,
pp. 696-715
Persistent link: https://www.econbiz.de/10009666540
Saved in:
6
Paradigms in service research
Tronvoll, Bård
;
Brown, Stephen Walter
;
Gremler, Dwayne D.
- In:
Journal of service management
22
(
2011
)
5
,
pp. 560-585
Persistent link: https://www.econbiz.de/10009405818
Saved in:
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