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The perils of focusing on highly engaged customers
Libai, Barak - In: Journal of service research : JSR 14 (2011) 3, pp. 275-276
Persistent link: https://www.econbiz.de/10009383384
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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The Perils of Focusing on Highly Engaged Customers
Libai, Barak - In: Journal of service research : JSR 14 (2011) 3, pp. 275-277
Persistent link: https://www.econbiz.de/10009328899