Advancing and consolidating knowledge about customer engagement
Year of publication: |
2011
|
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Authors: | Brodie, Roderick J. ; Hollebeek, Linda D. |
Other Persons: | Bolton, Ruth N. (contributor) ; Libai, Barak (reviewed) ; Malthouse, Edward C. (reviewed) ; Calder, Bobby J. (contributor) ; Doorn, Jenny van (contributor) |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 3, p. 283-284
|
Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration |
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