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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri; Kelleher, Carol; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
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Dynamic multi-actor engagement in networks : the case of United Breaks Guitars
Li, Loic Pengtao; Juric, Biljana; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 738-760
Persistent link: https://www.econbiz.de/10011730619
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Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 761-777
Persistent link: https://www.econbiz.de/10011730623