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Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri
;
Kelleher, Carol
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
Saved in:
2
Markets and market boundaries : a social practice approach
Gosling, Martyn
;
Richard, James
;
Seo, Yuri
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 408-426
Persistent link: https://www.econbiz.de/10011627175
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