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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"World"
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Journal of sport management : the official journal of the North American Society of Sport Management
The journal of media economics
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Journal of sports economics
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Media-Perspektiven
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Houghton Mifflin Adviser in Marketing
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Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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2
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
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