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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa - In: Journal of sport management : the official journal of … 25 (2011) 4, pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve; Grady, John - In: Journal of sport management : the official journal of … 22 (2008) 5, pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 521-531
Persistent link: https://www.econbiz.de/10009706389