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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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The valuation of ahtletes as risky investments : a theoretical model
Kedar-Levy, Haim; Bar-Eli, Michael - In: Journal of sport management : the official journal of … 22 (2008) 1, pp. 50-81
Persistent link: https://www.econbiz.de/10003744653
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Development of the motivation scale for sport online consumption
Seo, Won Jae; Green, B. Christine - In: Journal of sport management : the official journal of … 22 (2008) 1, pp. 82-109
Persistent link: https://www.econbiz.de/10003744734
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Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.; Stokburger-Sauer, Nicola E.; Exler, Stefanie - In: Journal of sport management : the official journal of … 22 (2008) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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Team performance between change and stability : the case of the Italian "Serie A"
Montanari, Fabrizio; Silvestri, Giacomo; Gallo, Edoardo - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 701-716
Persistent link: https://www.econbiz.de/10003789765
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Incentives and league structure in minor league baseball
Medcalfe, Simon - In: Journal of sport management : the official journal of … 23 (2009) 2, pp. 119-141
Persistent link: https://www.econbiz.de/10003838247
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Free agent auctions and revenue sharing : a simple exposition
Rockerbie, Duane - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10003811717
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Corporate social responsibility in sport
Bradish, Cheri; Cronin, J. J. - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 691-697
Persistent link: https://www.econbiz.de/10003929231