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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Michael; … - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
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No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni; Biscaia, Rui; Gray, Dianna P.; Stotlar, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
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The new business of football : a study of current and aspirant football club managers
Morrow, Stephen; Howieson, Brian - In: Journal of sport management : the official journal of … 28 (2014) 5, pp. 515-528
Persistent link: https://www.econbiz.de/10010418268
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What does entrepreneurship add to the understanding of corporate social responsibility management in sport?
Schyvinck, Cleo; Babiak, Kathy; Constandt, Bram; … - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10012651275
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Air pollution and attendance in the Chinese Super League : environmental economics and the demand for sport
Watanabe, Nicholas M.; Yan, Grace; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10012175703
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An xG of their own : using expected goals to explore the analytical shortcomings of misapplied gender schemas in football
Narayanan, Sachin; Pifer, N. David - In: Journal of sport management : the official journal of … 38 (2023) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10014487029
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Team performance between change and stability : the case of the Italian "Serie A"
Montanari, Fabrizio; Silvestri, Giacomo; Gallo, Edoardo - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 701-716
Persistent link: https://www.econbiz.de/10003789765
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231