The impact of international football matches on primary sponsors and shareholder wealth
Year of publication: |
2015
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Authors: | Bouchet, Adrien ; Doellman, Thomas W. ; Troilo, Michael ; Walkup, Brian R. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 2, p. 200-210
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Subject: | international | sponsorships | event study | finance | soccer | shareholder wealth | Fußball | Football | Sponsoring | Sponsorship | Aktionäre | Shareholders | Ereignisstudie | Event study | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect | Shareholder Value | Shareholder value | Sportveranstaltung | Sport event | Deutschland | Germany | Profisport | Professional sports |
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