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~isPartOf:"Journal of strategic marketing"
~person:"Ahmed, Pervaiz K."
~person:"Phau, Ian"
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Ahmed, Pervaiz K.
Phau, Ian
Lim, Weng Marc
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Martin, Brett
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Michaelidou, Nina
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Roy, Sanjit
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Journal of strategic marketing
Journal of fashion marketing and management
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of international consumer marketing
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Country of origin effect : looking back and moving forward
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Journal of vacation marketing : an international journal
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It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product
brand
attitudes
Lim, Weng Marc
;
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
Saved in:
2
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
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