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~isPartOf:"Journal of strategic marketing"
~person:"Phau, Ian"
~person:"Simkin, Lyndon"
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Consumer behaviour
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Phau, Ian
Simkin, Lyndon
Lim, Weng Marc
5
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4
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Journal of strategic marketing
Journal of fashion marketing and management
9
Marketing intelligence & planning
9
Journal of business research : JBR
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Marketing Intelligence & Planning
8
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
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Journal of Fashion Marketing and Management: An International Journal
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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Journal of Research in Interactive Marketing
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International Journal of Wine Business Research
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International journal of consumer studies
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International journal of wine business research : IJWBR
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Journal of Fashion Marketing and Management
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Journal of International Education in Business
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Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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1
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a
brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
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