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Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments
Carrie, Douglas G.; Mulla, Parizad; Patterson, Andrew; … - In: Journal of strategic marketing 25 (2017) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10011742952
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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169
Persistent link: https://www.econbiz.de/10008256262