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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
70
Konsumentenverhalten
70
Marketing management
47
Marketingmanagement
47
Customer satisfaction
39
Kundenzufriedenheit
39
Brand management
31
Markenführung
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Marketing
31
Dienstleistungsqualität
26
Service quality
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Social Web
25
Social web
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Customer integration
22
Kundenintegration
22
Brand image
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Lieferantenmanagement
21
Markenimage
21
Supplier relationship management
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Betriebliche Wertschöpfung
16
Internet marketing
16
Online-Marketing
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Value creation
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Brand
15
Confidence
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Markenartikel
15
Vertrauen
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Customer value
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Kundenwert
14
Strategic management
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Strategisches Management
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Einzelhandel
12
Retail trade
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Firm performance
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Structural equation model
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Unternehmenserfolg
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marketing
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Simkin, Lyndon
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Frazer, Lorelle
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Journal of strategic marketing
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,012
Journal of business research : JBR
929
SpringerLink / Bücher
767
Journal of retailing and consumer services
658
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
612
European Journal of Marketing
584
Industrial marketing management : the international journal for industrial and high-tech firms
536
Pesquisa e planejamento econômico : PPE
500
NBER working paper series
499
Brazilian journal of political economy
486
Working paper / National Bureau of Economic Research, Inc.
468
NBER Working Paper
407
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
404
Texto para Discussão
342
Policy research working paper : WPS
307
International journal of hospitality management
304
Discussion paper series / IZA
279
Discussion paper
270
Marketing Intelligence & Planning
263
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
261
Economia aplicada : EA
254
Europäische Hochschulschriften / 5
249
Série de trabalhos para discussão
247
The journal of business & industrial marketing
234
The journal of services marketing
232
Journal of the Academy of Marketing Science
219
O observador econômico e financeiro
215
Carta mensal : conferências proferidas nas reuniões smanais do Confederação Nacional do Comércio de Bens, Serviços e Turismo
214
Springer eBook Collection
210
Working paper
209
Journal of Food Distribution Research
208
The service industries journal
206
CEPAL review
198
Journal of marketing
194
European journal of marketing : EJM
190
IZA Discussion Paper
188
MPRA Paper
185
Journal of Business & Industrial Marketing
184
Agricultura em São Paulo : revista de economia agrícola
181
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ECONIS (ZBW)
208
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1
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Human resource management, services and relationship
marketing
: the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
3
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA
marketing
program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
4
Marketing
flexibility
measurement
scale : conceptualization, development and nomological validation
Shalender, Kumar
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 618-628
Persistent link: https://www.econbiz.de/10011855096
Saved in:
5
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
6
A dynamic market conceptualization for entrepreneurial
marketing
: the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
7
Houdini's magical
marketing
strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
8
From pre-internationalization to post-internationalization : relationship
marketing
perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
9
Strategic alignment between relationship
marketing
and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
10
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
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