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Social Web
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30
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Journal of strategic marketing
Journal of business research : JBR
624
SpringerLink / Bücher
530
Technological forecasting & social change : an international journal
255
Journal of retailing and consumer services
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
231
Journal of Food Distribution Research
217
Industrial marketing management : the international journal for industrial and high-tech firms
204
Springer eBook Collection
204
Information systems research : ISR
163
International Food and Agribusiness Management Review
160
International journal of internet marketing and advertising : IJIMA
160
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of Agricultural and Applied Economics
146
Journal of marketing management : MM
145
Tourism management : research, policies, practice
141
Journal of management information systems : JMIS
139
Europäische Hochschulschriften / 5
136
Management Science
133
Journal of marketing
126
Business horizons
114
International journal of business information systems : IJBIS
109
Psychology & marketing
109
European journal of marketing : EJM
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
International journal of hospitality management
104
Electronic commerce research
100
Journal of marketing communications
99
Journal of marketing education : JME
98
Journal of the Academy of Marketing Science
95
Springer eBook Collection / Business and Economics
92
Choices
91
International journal of advertising : the review of marketing communications
90
Marketing intelligence & planning
89
Management information systems : mis quarterly
87
Agricultural and Resource Economics Review
86
Cogent business & management
86
Journal of travel and tourism marketing
86
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
85
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ECONIS (ZBW)
93
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1
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA
marketing
program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
2
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
3
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
4
Exploring entrepreneurial
marketing
Miles, Morgan P.
;
Gilmore, Audrey
;
Harrigan, Paul
; …
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Saved in:
5
Guest editorial: contemporary Issues in luxury
marketing
and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
6
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
7
Emerging segmentation practices in the age of the social customer
Canhoto, Ana Isabel Domingos
;
Clark, Moira
;
Fennemore, Paul
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 413-428
Persistent link: https://www.econbiz.de/10009781110
Saved in:
8
The digital era requires new knowledge to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new knowledge
Quinton, Sarah
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 402-412
Persistent link: https://www.econbiz.de/10009781112
Saved in:
9
Social intelligence in customer engagement
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10009781114
Saved in:
10
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
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