Understanding the influence of culture on customer engagement and recommendation intentions
Year of publication: |
2022
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Authors: | Messner, Wolfgang |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 8, p. 782-806
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Subject: | Customer engagement | herding | recommendation intentions | review sentiment | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction | Emotion | Kundenintegration | Customer integration |
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