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A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang; Melewar, T.C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
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Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 2, pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
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Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva; Diamantopoulos, Adamantios; Sichtmann, … - In: Journal of strategic marketing 17 (2009) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
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Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 3, pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
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Export segmentation effectiveness: index construction and link to export performance
Foedermayr, Eva; Diamantopoulos, Adamantios; Sichtmann, … - In: Journal of strategic marketing 17 (2009) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10008177249
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Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
Foedermayr, Eva; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 2, pp. 129-156
Persistent link: https://www.econbiz.de/10008068138
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Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
Foedermayr, Eva; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 3, pp. 223-266
Persistent link: https://www.econbiz.de/10008068950