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ARTICLES - The Impact of Natio...
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Market segmentation
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Marktsegmentierung
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Export
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International market segmentation
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Diamantopoulos, Adamantios
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Journal of strategic marketing
Journal of business research : JBR
42
European Journal of Marketing
28
Journal of international marketing
25
International Marketing Review
24
European journal of marketing : EJM
19
International marketing review
19
Journal of Business Research
14
Qualitative Market Research: An International Journal
12
Corporate Communications: An International Journal
10
British journal of management : BJM
9
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
Marketing Intelligence & Planning
7
Journal of International Business Studies
6
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Management decision : MD
5
Marketing intelligence & planning
5
Economics Papers from University Paris Dauphine
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of forecasting
4
Journal of general management
4
Journal of global marketing
4
Management Decision
4
British Journal of Management
3
International Journal of Forecasting
3
Journal of Business & Industrial Marketing
3
Journal of business economics : JBE
3
Journal of world business : JWB
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
British journal of management
2
Die Betriebswirtschaft : DBW
2
German economic review
2
Information systems research : ISR
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International Journal of Management Reviews
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International Journal of Retail & Distribution Management
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OLC EcoSci
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ECONIS (ZBW)
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A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang
;
Melewar, T.C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
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2
Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
Saved in:
3
Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
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4
Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
Saved in:
5
Export segmentation effectiveness: index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008177249
Saved in:
6
Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
Foedermayr, Eva
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10008068138
Saved in:
7
Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
Foedermayr, Eva
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-266
Persistent link: https://www.econbiz.de/10008068950
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