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Alleviating inequity and promoting a moral economy through Fair Trade : how can reluctant consumers become part of the solution?
Popa Sârghie, Monica M.; Pracejus, John - In: Journal of strategic marketing 31 (2023) 2, pp. 403-420
Persistent link: https://www.econbiz.de/10014303311
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The role of brand utilities : application to buying intention of fair trade products
Garcia de los Salmones Sanchez, Maria del Mar; Pérez, … - In: Journal of strategic marketing 27 (2019) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10012202448
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Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City
Balasubramanian, P.; Soman, Soorya - In: Journal of strategic marketing 27 (2019) 7, pp. 612-629
Persistent link: https://www.econbiz.de/10012202783
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Resource advantage theory and fair trade social enterprises
Doherty, Bob - In: Journal of strategic marketing 19 (2011) 4, pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
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Avoiding potential traps in fair trade marketing : a social representation perspective
Audebrand, Luc K.; Iacobus, Adrian - In: Journal of strategic marketing 16 (2008) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003739354
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A truly co-operative venture : the case study of Co-operative Food, a retailer response to fair trade
Doherty, Bob - In: Journal of strategic marketing 16 (2008) 3, pp. 205-221
Persistent link: https://www.econbiz.de/10003751299
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Atmospheric excitement, customers’ moods and gender : a study of young shoppers
Lucia-Palacios, L.; Pérez-López, Raúl; Polo-Redondo, … - In: Journal of strategic marketing 26 (2018) 8, pp. 649-664
Persistent link: https://www.econbiz.de/10011978573
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Does brand personality vary across retail brands and gender? : an empirical check
Das, Gupta - In: Journal of strategic marketing 23 (2015) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
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Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
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Customer retention : examining the roles of store affect and store loyalty as mediators in the management of retail strategies
Ray, Ipshita; Chiagouris, Larry - In: Journal of strategic marketing 17 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003827225