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Marketing management
192
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192
Beziehungsmarketing
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Consumer behaviour
42
Internet marketing
42
Konsumentenverhalten
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market orientation
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Gilmore, Audrey
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Journal of strategic marketing
Journal of business research : JBR
1,129
SpringerLink / Bücher
769
Journal of business venturing
586
Small business economics : an entrepreneurship journal
571
International journal of entrepreneurship and small business
555
International entrepreneurship and management journal
472
Industrial marketing management : the international journal for industrial and high-tech firms
448
Journal of retailing and consumer services
424
Technological forecasting & social change : an international journal
359
Entrepreneurship and regional development : an international journal
356
Springer eBook Collection
343
Entrepreneurship, theory and practice : ET & P
288
Management science : journal of the Institute for Operations Research and the Management Sciences
285
Small business economics : an international journal
285
NBER working paper series
260
Research policy : policy, management and economic studies of science, technology and innovation
245
Electronic commerce research
230
International journal of internet marketing and advertising : IJIMA
226
The journal of technology transfer
221
Discussion paper series / IZA
217
Journal of marketing communications
208
Europäische Hochschulschriften / 5
201
NBER Working Paper
196
Working paper / National Bureau of Economic Research, Inc.
196
Cogent business & management
191
Business horizons
188
International small business journal : researching entrepreneurship
187
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
181
Entrepreneurship research journal : ERJ
179
Technovation : the international journal of technological innovation, entrepreneurship and technology management
178
Journal of marketing management : MM
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
172
Journal of small business and enterprise development
172
European journal of marketing : EJM
171
Journal of international entrepreneurship
171
Information systems research : ISR
169
The journal of business & industrial marketing
168
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
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ECONIS (ZBW)
246
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1
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
2
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
3
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
4
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
5
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
6
The impact of online buzz on internet IPO valuation
Keel, Astrid L.
;
Lending, Claire E.
;
Marshall, Beverly
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012424706
Saved in:
7
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
8
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
9
"Fake it until you make it" : business model conceptualization in digital entrepreneurship
Standing, Craig
;
Mattsson, Jan
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011903356
Saved in:
10
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
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