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Blame and service recovery strategies in lateral exchange markets
Ketron, Seth; Mai, Enping - In: Journal of strategic marketing 30 (2022) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
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Exploring manager's perspective of service quality strategies in Malaysian Banking Industry
Lay Hong Tan; Syaiful-Rizal Hamid; Boon-Cheong Chew - In: Journal of strategic marketing 25 (2017) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10011742901
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Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.; Rabbanee, Fazlul K.; Burford, Oksana - In: Journal of strategic marketing 26 (2018) 6, pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
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Co-creation by engaging beyond oneself : the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
Finsterwalder, Jörg; Kupplerwieser, Volker G. - In: Journal of strategic marketing 19 (2011) 7, pp. 607-618
Persistent link: https://www.econbiz.de/10009533067
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Drivers of customer satisfaction and relationship quality in system delivery projects
Haverila, Matti Juhani; Martinsuo, Miia; Naumann, Earl - In: Journal of strategic marketing 21 (2013) 7, pp. 613-636
Persistent link: https://www.econbiz.de/10010233690
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Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser; Di Mascio, Rita - In: Journal of strategic marketing 28 (2020) 4, pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
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Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Pandey, Neeraj; Tripathi, Avinash; Jain, Devendra; Roy, … - In: Journal of strategic marketing 28 (2020) 6, pp. 522-541
Persistent link: https://www.econbiz.de/10012313919
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The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 31 (2023) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430