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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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The dynamic construction of brand storytelling
Aimé, Isabelle - In: Journal of strategic marketing 31 (2023) 7, pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
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Social intelligence in customer engagement
Stone, Merlin; Woodcock, Neil - In: Journal of strategic marketing 21 (2013) 5, pp. 394-401
Persistent link: https://www.econbiz.de/10009781114
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.; Sörhammar, David; Gidhagen, Mikael - In: Journal of strategic marketing 24 (2016) 3/4, pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
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Value co-creation strategy in the social commerce era : editorial
Hajli, Nick - In: Journal of strategic marketing 27 (2019) 4, pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
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Value co-creation strategy in the social commerce era
Hajli, Nick (ed.) - 2019
Persistent link: https://www.econbiz.de/10012202813
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman; Harrigan, Paul; Roy, Sanjit - In: Journal of strategic marketing 29 (2021) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10012515863