//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How finnair socialized custome...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
85
Konsumentenverhalten
85
Social Web
52
Social web
52
Internet marketing
42
Online-Marketing
42
Customer satisfaction
40
Kundenzufriedenheit
40
Marketing management
39
Marketingmanagement
39
Brand management
36
Markenführung
36
Customer integration
31
Kundenintegration
31
Dienstleistungsqualität
26
Service quality
26
Betriebliche Wertschöpfung
23
Value creation
23
Brand image
22
Markenimage
22
Lieferantenmanagement
21
Supplier relationship management
21
Confidence
17
Vertrauen
17
Brand
16
Markenartikel
16
Online retailing
15
Online-Handel
15
Customer value
14
Kundenwert
14
E-commerce
12
Einzelhandel
12
Electronic Commerce
12
Retail trade
12
Structural equation model
12
Strukturgleichungsmodell
12
Viral marketing
12
Virales Marketing
12
more ...
less ...
Online availability
All
Undetermined
138
Free
1
Type of publication
All
Article
215
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
220
Aufsatz in Zeitschrift
220
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
220
Author
All
Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Thaichon, Park
4
Bang, Nguyen
3
Canhoto, Ana Isabel Domingos
3
Harrigan, Paul
3
Nguyen, Doan T.
3
Rahman, Kaleel
3
Ashill, Nicholas
2
Bove, Liliana L.
2
Conduit, Jodie
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Lancaster, Geoffrey
2
Leckie, Civilai
2
Martin, Brett
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Ozuem, Wilson
2
Paul, Justin
2
Pelham, Alfred M.
2
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
1,225
Journal of retailing and consumer services
834
SpringerLink / Bücher
631
Industrial marketing management : the international journal for industrial and high-tech firms
534
International journal of hospitality management
416
Technological forecasting & social change : an international journal
319
The journal of services marketing
294
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
289
The service industries journal
287
International journal of internet marketing and advertising : IJIMA
258
The journal of business & industrial marketing
253
Tourism management : research, policies, practice
248
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
Psychology & marketing
219
Journal of marketing
218
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of the Academy of Marketing Science
216
Journal of travel and tourism marketing
211
Springer eBook Collection
208
Information systems research : ISR
207
International journal of contemporary hospitality management
196
Journal of marketing management : MM
180
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
180
Cogent business & management
178
Journal of service management
176
Journal of hospitality marketing & management
171
The journal of brand management : an international journal
167
Journal of marketing communications
164
International journal of electronic customer relationship management : IJECRM
163
Journal of service research : JSR
162
European journal of marketing : EJM
161
The journal of product & brand management
161
Business horizons
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Asia Pacific journal of marketing and logistics
156
Journal of management information systems : JMIS
156
International journal of business information systems : IJBIS
154
Journal of advertising research
152
International journal of advertising : the review of marketing communications
141
more ...
less ...
Source
All
ECONIS (ZBW)
220
Showing
1
-
10
of
220
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
2
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
3
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
4
Social intelligence in customer engagement
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10009781114
Saved in:
5
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
6
Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
9
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
10
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->