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Marketing management
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49
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45
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Journal of strategic marketing
Journal of business research : JBR
890
SpringerLink / Bücher
464
Journal of retailing and consumer services
384
Industrial marketing management : the international journal for industrial and high-tech firms
342
Technological forecasting & social change : an international journal
278
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
International journal of internet marketing and advertising : IJIMA
243
Journal of marketing communications
232
Springer eBook Collection
210
Journal of marketing management : MM
206
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Information systems research : ISR
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Journal of advertising research
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of marketing
177
European journal of marketing : EJM
175
Tourism management : research, policies, practice
167
Psychology & marketing
163
Journal of the Academy of Marketing Science
156
International journal of hospitality management
152
Journal of management information systems : JMIS
151
International journal of advertising : the review of marketing communications
150
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
148
Business horizons
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Marketing intelligence & planning
134
Europäische Hochschulschriften / 5
132
The journal of business & industrial marketing
130
The journal of brand management : an international journal
129
Cogent business & management
120
Journal of internet commerce
119
The journal of product & brand management
119
Electronic commerce research
118
International journal of electronic marketing and retailing : IJEMR
116
International journal of technology marketing : IJTMkt
116
Journal of travel and tourism marketing
112
International journal of business information systems : IJBIS
105
Journal of marketing research : JMR
103
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ECONIS (ZBW)
244
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244
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1
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
2
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
3
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
4
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
5
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
6
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
7
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
8
Mobile advertising to Digital Natives :
preferences
on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
9
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
10
Credibility of information in online communities
Hajli, M. Nick
;
Sims, Julian
;
Featherman, Mauricio
; …
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10011300845
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