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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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Differntiated brand experience in brand parity through branded branding strategy
Rahman, Mahabubur - In: Journal of strategic marketing 22 (2014) 7, pp. 603-615
Persistent link: https://www.econbiz.de/10010502960
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Strategic brand storytelling
Mills, Adam J. - In: Journal of strategic marketing 31 (2023) 7, pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
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Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella; Biraghi, Silvia; Schultz, Don E.; … - In: Journal of strategic marketing 24 (2016) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972