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The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
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Positioning strategies for branding services in an emerging economy
Coffie, Stanley - In: Journal of strategic marketing 28 (2020) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
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Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe; Gilmore, Audrey; Sellami, Mohamed - In: Journal of strategic marketing 26 (2018) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran; Fathollahzadeh, Zeinab - In: Journal of strategic marketing 28 (2020) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
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The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan; Ratten, Vanessa - In: Journal of strategic marketing 28 (2020) 3, pp. 194-224
Persistent link: https://www.econbiz.de/10012202805