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The digital era requires new knowledge to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new knowledge
Quinton, Sarah - In: Journal of strategic marketing 21 (2013) 5, pp. 402-412
Persistent link: https://www.econbiz.de/10009781112
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Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj; Diwan, Saloni Pawan - In: Journal of strategic marketing 28 (2020) 8, pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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Service worker customer orientation, organisation/job fit and perceived organisational support
Farrell, Mark Anthony; Oczkowski, Edward A. - In: Journal of strategic marketing 17 (2009) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003858943
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Consequences of customer advocacy
Roy, Sanjit Kumar - In: Journal of strategic marketing 21 (2013) 3, pp. 260-276
Persistent link: https://www.econbiz.de/10009768650
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773