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~isPartOf:"Journal of strategic marketing"
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Marketing management
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54
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Social Web
52
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Consumer behaviour
48
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Gilmore, Audrey
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Journal of strategic marketing
Journal of business research : JBR
953
SpringerLink / Bücher
577
Journal of retailing and consumer services
469
Industrial marketing management : the international journal for industrial and high-tech firms
352
Technological forecasting & social change : an international journal
280
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of internet marketing and advertising : IJIMA
243
Journal of marketing communications
236
International journal of hospitality management
225
Springer eBook Collection
223
Journal of marketing management : MM
210
Management science : journal of the Institute for Operations Research and the Management Sciences
210
Information systems research : ISR
204
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
192
Psychology & marketing
190
European journal of marketing : EJM
188
Journal of marketing
188
Journal of advertising research
186
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
183
Tourism management : research, policies, practice
182
Journal of the Academy of Marketing Science
178
International journal of advertising : the review of marketing communications
153
Journal of management information systems : JMIS
151
Business horizons
150
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
149
Europäische Hochschulschriften / 5
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
The journal of business & industrial marketing
139
Marketing intelligence & planning
138
The journal of brand management : an international journal
132
Cogent business & management
129
Journal of travel and tourism marketing
124
The journal of services marketing
124
Gabler Edition Wissenschaft
121
Journal of internet commerce
121
The journal of product & brand management
120
International journal of electronic marketing and retailing : IJEMR
119
Electronic commerce research
118
International journal of technology marketing : IJTMkt
118
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ECONIS (ZBW)
251
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1
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
2
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
3
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
4
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
5
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
8
Co-creation by engaging beyond oneself : the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
Finsterwalder, Jörg
;
Kupplerwieser, Volker G.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 607-618
Persistent link: https://www.econbiz.de/10009533067
Saved in:
9
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
10
Exploring manager's perspective of service quality strategies in Malaysian Banking Industry
Lay Hong Tan
;
Syaiful-Rizal Hamid
;
Boon-Cheong Chew
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10011742901
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