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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
28
Marketingmanagement
28
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
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Social web
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Customer integration
22
Kundenintegration
22
Lieferantenmanagement
21
Supplier relationship management
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Brand image
19
Markenimage
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Betriebliche Wertschöpfung
16
Value creation
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Confidence
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Internet marketing
15
Online-Marketing
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Kundenwert
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Markenartikel
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Retail trade
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Structural equation model
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relationship marketing
11
Online retailing
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Online-Handel
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English
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Simkin, Lyndon
7
Dibb, Sally
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Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
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Roy, Sanjit Kumar
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Harrigan, Paul
3
Thaichon, Park
3
Ashill, Nicholas
2
Bang, Nguyen
2
Bove, Liliana L.
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Canhoto, Ana Isabel Domingos
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Diwan, Saloni Pawan
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Farrell, Mark Anthony
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Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jaber, Faten
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Jebarajakirthy, Charles
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Johnson, Lester W.
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Ketron, Seth
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Leckie, Civilai
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Mattsson, Jan
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Meadows, Maureen
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Mishra, Sita
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Naumann, Earl
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Ngo, Liem Viet
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O'Cass, Aron
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Oczkowski, Edward A.
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Polonsky, Michael J.
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Rahman, Kaleel
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Rizomyliotis, Ioannis
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Sahi, Gurjeet Kaur
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Siahtiri, Vida
2
Strong, Carolyn
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Journal of strategic marketing
European journal of operational research : EJOR
2,835
Computers & operations research : and their applications to problems of world concern ; an international journal
1,825
International journal of production research
1,398
Operations research letters
687
Journal of business research : JBR
678
Journal of retailing and consumer services
594
International journal of production economics
565
Transportation research / E : an international journal
448
SpringerLink / Bücher
442
Operations research
430
INFORMS journal on computing : JOC
419
Industrial marketing management : the international journal for industrial and high-tech firms
411
Mathematics of operations research
401
Omega : the international journal of management science
396
Journal of the Operational Research Society : OR
302
International journal of hospitality management
289
Management science : journal of the Institute for Operations Research and the Management Sciences
286
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
267
Annals of operations research
233
Mathematical methods of operations research
229
The journal of services marketing
225
Journal of the Operational Research Society
221
Opsearch : journal of the Operational Research Society of India
215
OR spectrum : quantitative approaches in management
214
Operational research : an international journal
213
Top : an official journal of the Spanish Society of Statistics and Operations Research
212
The journal of business & industrial marketing
197
The service industries journal
189
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
183
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
180
RAIRO / Operations research
180
Journal of the Academy of Marketing Science
165
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
163
CORE discussion paper : DP
158
Discussion paper / Center for Economic Research, Tilburg University
157
European journal of industrial engineering : EJIE
151
International journal of electronic customer relationship management : IJECRM
150
Discussion paper / Tinbergen Institute
148
International transactions in operational research : a journal of the International Federation of Operational Research Societies
143
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ECONIS (ZBW)
170
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1
Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena
;
Simkin, Lyndon
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
Saved in:
2
Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
3
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
4
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
5
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
6
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
7
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
8
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
9
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
10
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
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