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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.; Weeks, Clinton S.; Chien, P. Monica - In: Journal of strategic marketing 26 (2018) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
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Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry; Robbie, Renee; Martin, Brett - In: Journal of strategic marketing 24 (2016) 5, pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
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Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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Leadership marketing : an exploratory study
O'Keeffe, Alina; Ozuem, Wilson; Lancaster, Geoff - In: Journal of strategic marketing 24 (2016) 5, pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Strategic brand storytelling
Mills, Adam J. - In: Journal of strategic marketing 31 (2023) 7, pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
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Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10014553256