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Brand management
107
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107
Consumer behaviour
65
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65
Brand image
54
Markenimage
54
Brand
38
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branding
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market orientation
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Hawkins, Matthew A.
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Japutra, Arnold
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Ahn, Jiseon
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Areni, Charles Scott
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Lim, Weng Marc
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Manoli, Argyro Elisavet
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Melewar, T. C.
2
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2
Michaelidou, Nina
2
Mills, Adam J.
2
Roy, Sanjit
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Simkin, Lyndon
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Smith, Katherine Taken
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Srivastava, R. K.
2
Abbasi, Amir Zaib
1
Abratt, Russell
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Journal of strategic marketing
SpringerLink / Bücher
2,081
Journal of business research : JBR
809
The journal of brand management : an international journal
571
Springer eBook Collection
478
Springer eBook Collection / Business and Economics
398
The journal of product & brand management
398
Gabler Edition Wissenschaft
386
Journal of retailing and consumer services
349
Research
324
Europäische Hochschulschriften / 5
304
Lehrbuch
237
Discussion paper series / IZA
214
essentials
199
Journal of vocational behavior
189
International journal of hospitality management
179
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
169
Psychology & marketing
169
European journal of marketing : EJM
154
Journal of business ethics : JOBE
154
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of marketing management : MM
122
Asia Pacific journal of marketing and logistics
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Journal of marketing communications
117
Journal of Product & Brand Management
116
Journal of consumer research : JCR ; an interdisciplinary bimonthly
114
Marketing intelligence & planning
113
Journal of business and psychology
111
IZA Discussion Paper
110
Gabler Research
109
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
107
Innovatives Markenmanagement
104
Journal of career development
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Cogent business & management
100
Journal of the Academy of Marketing Science
100
Strategic Direction
99
Tourism management : research, policies, practice
98
Working paper / National Bureau of Economic Research, Inc.
97
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ECONIS (ZBW)
117
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117
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1
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
2
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
3
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
Saved in:
4
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
5
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
6
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
7
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
8
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
9
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
10
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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