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~isPartOf:"Journal of strategic marketing"
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Estimating Brand Equity from A...
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Brand image
68
Markenimage
68
Brand management
64
Markenführung
64
Consumer behaviour
56
Konsumentenverhalten
56
Brand
40
Markenartikel
40
Beziehungsmarketing
23
Relationship marketing
23
Marketing management
12
Marketingmanagement
12
Customer satisfaction
10
Kundenzufriedenheit
10
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Brand loyalty
6
Markentreue
6
Narrative Methode
6
Narrative method
6
Luxury goods
5
Luxusgüter
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand equity
5
brand loyalty
5
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Sportmarketing
4
Sports marketing
4
Structural equation model
4
Strukturgleichungsmodell
4
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4
brand management
4
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3
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78
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78
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English
79
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Japutra, Arnold
3
Martin, Brett
3
Ahn, Jiseon
2
Bang, Nguyen
2
Casidy, Riza
2
Johnson, Lester W.
2
Leckie, Civilai
2
Lopez, Carmen
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Mills, Adam J.
2
Rahman, Kaleel
2
Roy, Sanjit
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amendah, Eklou
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Areni, Charles Scott
1
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1
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1
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1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
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Journal of strategic marketing
Journal of business research : JBR
583
The journal of brand management : an international journal
459
The journal of product & brand management
352
Journal of retailing and consumer services
318
Psychology & marketing
170
European journal of marketing : EJM
136
SpringerLink / Bücher
127
Asia Pacific journal of marketing and logistics
112
Tourism management : research, policies, practice
107
Journal of marketing research : JMR
104
Journal of travel and tourism marketing
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of marketing communications
98
Journal of marketing
94
International journal of hospitality management
88
Marketing intelligence & planning
87
Journal of advertising research
86
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
The Trademark reporter
82
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of marketing management : MM
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Marketing letters : a journal of research in marketing
76
Markenartikel : das Magazin für Markenführung
75
Journal of fashion marketing and management
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
International marketing review
69
Journal of global marketing
69
Journal of the Academy of Marketing Science
67
Cogent business & management
64
The IUP journal of brand management : IJBRM
62
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Marketing : ZFP ; journal of research and management
57
Journal of retailing
53
International journal of advertising : the review of marketing communications
52
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ECONIS (ZBW)
79
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1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
Brand
consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
6
Differntiated
brand
experience in
brand
parity through branded branding strategy
Rahman, Mahabubur
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 603-615
Persistent link: https://www.econbiz.de/10010502960
Saved in:
7
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
9
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
10
Building a local identity through sellout crowds : the impact of
brand
popularity,
brand
similarity, and
brand
diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
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