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~isPartOf:"Journal of strategic marketing"
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Marketing management
192
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192
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34
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31
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31
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31
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Journal of strategic marketing
NBER working paper series
638
SpringerLink / Bücher
627
Journal of business research : JBR
608
Discussion paper series / IZA
525
Covid economics : vetted and real-time papers
489
IZA Discussion Papers
480
NBER Working Paper
447
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408
Industrial marketing management : the international journal for industrial and high-tech firms
366
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365
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354
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335
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321
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320
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289
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275
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246
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220
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208
International journal of hospitality management
205
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193
Technological forecasting & social change : an international journal
192
European journal of marketing : EJM
191
Journal of retailing and consumer services
184
Cogent business & management
182
GLO discussion paper
182
Journal of marketing management : MM
182
World Bank E-Library Archive
179
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
161
Journal of the Academy of Marketing Science
157
The journal of business & industrial marketing
155
Applied economics
154
Applied economics letters
151
Management science : journal of the Institute for Operations Research and the Management Sciences
150
IMF country report
148
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148
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ECONIS (ZBW)
218
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1
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218
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1
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
2
Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
Saved in:
3
Optimization of message communication during COVID-19
epidemic
using fuzzy AHP & goal programming
Sharma, Dheeraj P.
;
Amol Singh
;
Srivastava, Praveen Ranjan
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 607-634
Persistent link: https://www.econbiz.de/10014304928
Saved in:
4
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
5
Sustainability in business from a
marketing
perspective
Tollin, Katrin
;
Christensen, Lars Bech
;
Wilke, Ricky
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 471-496
Persistent link: https://www.econbiz.de/10011478806
Saved in:
6
Diffusing market orientation to drive
marketing
capital : evidence from Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Shultz, Clifford J.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
Saved in:
7
Anatomy of entrepreneurial
marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
8
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial
marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
9
A dynamic market conceptualization for entrepreneurial
marketing
: the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
10
Leadership
marketing
: an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
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