Narrow search
Showing 1 - 10 of 136
Cover Image
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Cover Image
Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City
Balasubramanian, P.; Soman, Soorya - In: Journal of strategic marketing 27 (2019) 7, pp. 612-629
Persistent link: https://www.econbiz.de/10012202783
Cover Image
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Cover Image
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Cover Image
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Cover Image
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya; Mishra, Prashant - In: Journal of strategic marketing 25 (2017) 5/6, pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Cover Image
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Cover Image
Luxury branding in B2B
Pedeliento, Giuseppe; Leek, Sheena; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Cover Image
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Cover Image
Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
Dahana, Wirawan Dony; Miwa, Yukihiro; Baumann, Chris; … - In: Journal of strategic marketing 30 (2022) 5, pp. 481-509
Persistent link: https://www.econbiz.de/10013370892