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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Sustainability in business from a marketing perspective
Tollin, Katrin; Christensen, Lars Bech; Wilke, Ricky - In: Journal of strategic marketing 23 (2015) 6, pp. 471-496
Persistent link: https://www.econbiz.de/10011478806
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Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art - In: Journal of strategic marketing 22 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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Business leaders' personal values, organisational culture and market orientation
Gao, Yuhui - In: Journal of strategic marketing 25 (2017) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10011742908
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Guest editorial: Strategic sales and strategic marketing
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
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Market identification to generation : a practice theory market orientation
Hawkins, Matthew A. - In: Journal of strategic marketing 23 (2015) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
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Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 22 (2014) 1, pp. 16-40
Persistent link: https://www.econbiz.de/10010259211