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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Reihe: Versicherungswirtschaft"
~isPartOf:"Tourism management : research, policies, practice"
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Journal of the Academy of Marketing Science
Qualitative market research : an international journal
Reihe: Versicherungswirtschaft
Tourism management : research, policies, practice
Journal of business research : JBR
599
The journal of brand management : an international journal
558
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of marketing communications
112
Journal of strategic marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
79
Journal of advertising research
73
Research
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Springer eBook Collection / Business and Economics
54
Business horizons
53
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ECONIS (ZBW)
231
USB Cologne (EcoSocSci)
26
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1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne
;
Wrigley, Cara
;
Straker, Karla
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
Saved in:
3
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.
;
Scherrer, Pascal
;
Weiler, Betty
; …
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Saved in:
4
Processing promotional travel narratives
Rozier-Rich, Samantha
;
Santos, Carla Almeida
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Saved in:
5
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
6
Finanzwirtschaftliche Effekte von Rückversicherungsverträgen in der Schaden- und Unfallversicherung
Arnoldussen, Ludger
-
1991
Persistent link: https://www.econbiz.de/10000108915
Saved in:
7
Gewinn- und Wachstumsstrategien von Versicherungsunternehmen
Riege, Jürgen
-
1994
Persistent link: https://www.econbiz.de/10000883356
Saved in:
8
Der Kontenrahmen für Schaden- und Unfallversicherungsunternehmen
Schröder, Christoph
-
1995
Persistent link: https://www.econbiz.de/10000916867
Saved in:
9
Die Aussagefähigkeit der Gewinn- und Verlustrechnung von Lebensversicherungsunternehmen : Überschneidungsprobleme aus versicherungsmathematischer und betriebswirtschaftlicher Sicht...
Schucht, Frauke
-
1991
Persistent link: https://www.econbiz.de/10000822046
Saved in:
10
Der europäische Versicherungsbinnenmarkt und seine Auswirkungen auf die strategische Unternehmenspolitik von Erstversicherern : eine theoretische und empirische Analyse
Weidenfeld, Gerd
-
1997
Persistent link: https://www.econbiz.de/10000636537
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