//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Application of relationship ma...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kundenzufriedenheit
Relationship marketing
276
Beziehungsmarketing
275
Consumer behaviour
174
Konsumentenverhalten
174
Markenführung
114
Brand image
89
Markenimage
89
Brand
71
Markenartikel
71
Customer satisfaction
49
Social Web
45
Social web
45
Internet marketing
36
Online-Marketing
36
Brand loyalty
34
Lieferantenmanagement
29
Supplier relationship management
29
Customer integration
27
Customer value
27
Kundenintegration
27
Kundenwert
27
Markentreue
27
Marketing management
26
Marketingmanagement
26
Dienstleistungsqualität
24
Service quality
24
Emotion
22
Salespeople
21
Social media
21
Verkaufspersonal
21
Viral marketing
17
Virales Marketing
17
Customer engagement
15
Einzelhandel
15
Retail trade
15
USA
15
United States
15
Firm performance
14
more ...
less ...
Online availability
All
Undetermined
92
Free
4
Type of publication
All
Article
146
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
148
Author
All
Guzman, Francisco
6
Fetscherin, Marc
3
Homburg, Christian
3
Kumar, V.
3
Veloutsou, Cleopatra
3
Aurier, Philippe
2
Brady, Michael K.
2
Broyles, S. Allen
2
Grégoire, Yany
2
Jozic, Danijel
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Rapp, Adam
2
Vera, Jorge
2
Voorhees, Clay M.
2
Wallace, Elaine
2
Wieseke, Jan
2
Abratt, Russell
1
Ahearne, Michael
1
Aksoy, Nilsah Cavdar
1
Allaway, Arthur W.
1
Allen, Alexis M.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bahadir, S. Cem
1
Baker, Thomas L.
1
Bal, Anjali
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of retailing and consumer services
330
Journal of business research : JBR
265
International journal of hospitality management
166
The journal of services marketing
117
The journal of brand management : an international journal
96
Journal of hospitality marketing & management
75
The service industries journal
73
Cogent business & management
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of strategic marketing
62
Asia Pacific journal of marketing and logistics
60
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Journal of service management
51
Psychology & marketing
50
Journal of service research : JSR
46
Service business
46
Services marketing quarterly
45
SpringerLink / Bücher
44
European journal of marketing : EJM
43
The journal of business & industrial marketing
42
Marketing intelligence & planning
41
The international journal of bank marketing : IJBM
39
International journal of internet marketing and advertising : IJIMA
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of marketing
36
The TQM journal : the international review of organizational improvement
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
32
Journal of promotion management : innovations in planning and applied research
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
Journal of service research
29
more ...
less ...
Source
All
ECONIS (ZBW)
148
Showing
1
-
10
of
148
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
7
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
10
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->