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The influence of social undermining on the service employee's customer-oriented boundary-spanning behavior
Yoo, Jaewon - In: The journal of services marketing 27 (2013) 7, pp. 539-550
Persistent link: https://www.econbiz.de/10010231176
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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Consumer relationship proneness: a reexamination and extension across service exchanges
Parish, Janet Turner; Holloway, Betsy Bugg - In: The journal of services marketing 24 (2010) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10003953410
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Customer value impact of sales contests
Garrett, Jason; Gopalakrishna, Srinath - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
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Managing the co-creation of value
Payne, Adrian E.; Storbacka, Kaj; Frow, Pennie - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
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Measuring and maximizing customer equity: a critical analysis
Kumar, V.; George, Morris - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
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A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
McNally, Regina C.; Griffin, Abbie - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 382-397
Persistent link: https://www.econbiz.de/10003531820
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Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten; Kumar, V.; Rohde, Carsten - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
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Developing a deeper understanding of the attributes of effective customer contact employees in personal complaint-handling encounters
Gruber, Thorsten; Szmigin, Isabelle; Voss, Roediger - In: The journal of services marketing 23 (2009) 6, pp. 422-435
Persistent link: https://www.econbiz.de/10009525715