//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Cultural identity
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
53
Markenführung
53
Markenimage
38
Brand
30
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online-Handel
24
USA
24
United States
24
Dienstleistungsqualität
21
Einzelhandel
21
Internet marketing
21
Online-Marketing
21
Retail trade
21
Service quality
21
Marketing management
20
Marketingmanagement
20
Viral marketing
19
Virales Marketing
19
Advertising effects
15
Preismanagement
15
Pricing strategy
15
Theorie
15
Theory
15
Werbewirkung
15
E-commerce
14
Electronic Commerce
14
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
11
more ...
less ...
Online availability
All
Undetermined
152
Free
21
Type of publication
All
Article
267
Type of publication (narrower categories)
All
Article in journal
267
Aufsatz in Zeitschrift
267
Language
All
English
267
Author
All
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
Donkers, Bas
2
Doorn, Jenny van
2
Duhachek, Adam
2
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
2,021
Journal of retailing and consumer services
1,946
International journal of consumer studies
771
International journal of hospitality management
726
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
434
The journal of product & brand management
411
Asia Pacific journal of marketing and logistics
394
The journal of brand management : an international journal
392
NBER Working Paper
381
Journal of fashion marketing and management
380
European journal of marketing : EJM
358
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of international consumer marketing
324
Journal of travel and tourism marketing
317
Journal of marketing management : MM
312
Journal of retailing
306
International journal of retail & distribution management
305
Cogent business & management
303
Journal of marketing
300
SpringerLink / Bücher
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
The international review of retail, distribution and consumer research
296
Tourism management : research, policies, practice
295
The journal of consumer marketing
289
Journal of consumer behaviour : an international research review
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
Technological forecasting & social change : an international journal
269
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
249
more ...
less ...
Source
All
ECONIS (ZBW)
267
Showing
1
-
10
of
267
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
related information as context : the impact of
brand
name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
Saved in:
2
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
3
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
4
Enhancing television advertising : same-language subtitles can improve
brand
recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
5
A
brand
built on sand : is acquiring a local
brand
in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
6
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
Show it or say it : how
brand
familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
9
Brand
relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
10
Time will tell : managing post-purchase changes in
brand
attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->