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Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
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When and why do customer solutions pay off in business markets?
Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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Customer reactions to downsizing : when and how is satisfaction affected?
Habel, Johannes; Klarmann, Martin - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 768-789
Persistent link: https://www.econbiz.de/10011409936
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.; Katsikeas, Constantine S.; Vorhies, … - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10009524891