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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars; Benavent, Christophe - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
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Customer value impact of sales contests
Garrett, Jason; Gopalakrishna, Srinath - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
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The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
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Transcendent customer experience and brand community
Schouten, John W.; McAlexander, James H.; Koenig, Harold F. - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
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Don't try harder : using customer inoculation to build resistance against service failures
Mikolon, Sven; Quaiser, Benjamin; Wieseke, Jan - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10011306301
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Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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As they sow, so shall they reap : customers' influence on customer satisfaction at the customer interface
Stock-Homburg, Ruth; Bednarek, Marei - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 400-414
Persistent link: https://www.econbiz.de/10010383815
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010126682