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The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
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Status of company usage of scanner based research
Sinkula, James M. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10001045544
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
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Capabilities and financial performance: the moderating effect of strategic type
Song, Michael; Di Benedetto, C. Anthony; Nason, Robert W. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10003485055
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How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng; Nakamoto, Kent - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Anger, frustration, and helplessness after service failure : coping strategies and effective informational support
Gelbrich, Katja - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10008746853
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Transparent pricing : theory, tests, and implications for marketing practice
Carter, Robert E.; Curry, David J. - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 759-774
Persistent link: https://www.econbiz.de/10008779086