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"Trust but verify"? : the performance implications of verification strategies in trusting relationships
Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 399-417
Persistent link: https://www.econbiz.de/10008735697
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“Trust but verify”? The performance implications of verification strategies in trusting relationships
Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 399-418
Persistent link: https://www.econbiz.de/10008439260
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Contracts, Norms, and Plural Form Governance
Cannon, Joseph P.; Achrol, Ravi S.; Gundlach, Gregory T. - In: Journal of the Academy of Marketing Science 28 (2000) 2, pp. 180-194
Persistent link: https://www.econbiz.de/10006152504