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Achrol, Ravi S. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 673-694

Persistent link: https://www.econbiz.de/10009621882

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10012819742

Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 40-53

Persistent link: https://www.econbiz.de/10001020346

Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Lee, Nick - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 67-84

Persistent link: https://www.econbiz.de/10012819741

Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 490-512

Persistent link: https://www.econbiz.de/10011737459

Wu, Bob T. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 44-51

Persistent link: https://www.econbiz.de/10001062781

Kallis, M. J. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 29-35

Persistent link: https://www.econbiz.de/10001045549

In: Journal of the Academy of Marketing Science 13 (1985) 3, pp. 147-316

Persistent link: https://www.econbiz.de/10001020251

Arora, Raj - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 229-241

Persistent link: https://www.econbiz.de/10001020260

Ezell, Hazel F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 171-187

Persistent link: https://www.econbiz.de/10001020275