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54
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1
General alliance experience, uncertainty, and
marketing
alliance governance mode choice
Li, Ning
;
Boulding, William
;
Staelin, Richard
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10003980414
Saved in:
2
Extending the external validity of the FITD effect to the industrial marketplace
Vredenburg, Harrie
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10001062770
Saved in:
3
International industrial buyer behavior : an exploration and a proposed model
Samli, A. Coskun
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10001062771
Saved in:
4
Modeling rationality in
marketing
decision-making with game theory
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
Saved in:
5
The nature and measurement of
marketing
productivity in consumer durables industries : a firm level analysis
Hawkins, Del I.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10001062778
Saved in:
6
Special issue on: microcomputers in
marketing
Mentzer, John T.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
2
Persistent link: https://www.econbiz.de/10001062829
Saved in:
7
Canadian
marketing
special issue
Kaynak, Erdener
(
contributor
)
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
2
Persistent link: https://www.econbiz.de/10001066311
Saved in:
8
Identifying critical problems for mutual cooperation between the private and public sectors : a
marketing
perspective
Robin, Donald P.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
Saved in:
9
Some strategy implications of a matrix approach to the classification of
marketing
goods and services
Bell, Martin L.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
Saved in:
10
A comparison of the relative importance of the
marketing
, financial, and asset management implications of strategic decisions
Cronin, J. J.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 242-258
Persistent link: https://www.econbiz.de/10001020259
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