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The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
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The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 468-480
Persistent link: https://www.econbiz.de/10006150952
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The effects of exposure-order and market entry-information on brand preference: a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10008082575
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Defining, and understanding commitment to, activity streaks
Weathers, Danny; Poehlman, T. Andrew - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 531-553
Persistent link: https://www.econbiz.de/10015047902
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An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships
Hewett, Kelly; Money, R.Bruce; Sharma, Subhash - In: Journal of the Academy of Marketing Science 30 (2002) 3, pp. 229-239
Persistent link: https://www.econbiz.de/10006151587
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Consumer Ethnocentrism: A Test of Antecedents and Moderators
Sharma, Subhash; Shimp, Terence A.; Shin, Jeongshin - In: Journal of the Academy of Marketing Science 23 (1995) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10006154906
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National Culture and Industrial Buyer-Seller Relationships in the United States and Latin America
Hewett, Kelly; Money, R.Bruce; Sharma, Subhash - In: Journal of the Academy of Marketing Science 34 (2006) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10007263742