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Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
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Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-219
Persistent link: https://www.econbiz.de/10008392816
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Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Hollmann, Thomas; Jarvis, Cheryl Burke; Bitner, Mary Jo - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 257-278
Persistent link: https://www.econbiz.de/10010504684
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Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
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Customer positivity and participation in services: an empirical test in a health care context
Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen W. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356
Persistent link: https://www.econbiz.de/10010096149
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Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James C.; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-604
Persistent link: https://www.econbiz.de/10009566393
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Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-605
Persistent link: https://www.econbiz.de/10009977658
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Achieving "Reviewer Readiness"
Ostrom, Amy L. - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 337-340
Persistent link: https://www.econbiz.de/10006151030
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Achieving "Reviewer Readiness"
Ostrom, Amy L. - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 337
Persistent link: https://www.econbiz.de/10006151031
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312-313
Persistent link: https://www.econbiz.de/10006151042