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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,692
Journal of retailing and consumer services
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SpringerLink / Bücher
987
International journal of hospitality management
928
International journal of consumer studies
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Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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NBER working paper series
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
472
Journal of travel and tourism marketing
469
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
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NBER Working Paper
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Journal of marketing
417
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
The journal of services marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
381
Journal of retailing
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Cogent business & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of strategic marketing
365
International journal of contemporary hospitality management
362
The service industries journal
359
Marketing letters : a journal of research in marketing
354
Marketing intelligence & planning
349
Journal of international consumer marketing
337
Journal of business ethics : JOBE
334
Journal of fashion marketing and management
333
International journal of retail & distribution management
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ECONIS (ZBW)
407
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141
From franchisee experience to customer experience : their effects on franchisee performance
Gill, Pushpinder
;
Kim, Stephen K.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1175-1200
Persistent link: https://www.econbiz.de/10012659712
Saved in:
142
Consumer dynamics : theories, methods, and emerging directions
Zhang, Jonathan Z.
;
Chang, Chun-Wei
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 166-196
Persistent link: https://www.econbiz.de/10012434092
Saved in:
143
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
144
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
145
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
146
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
147
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
148
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
149
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
150
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
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