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Wu, Bob T. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 44-51

Persistent link: https://www.econbiz.de/10001062781

Kallis, M. J. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 29-35

Persistent link: https://www.econbiz.de/10001045549

In: Journal of the Academy of Marketing Science 13 (1985) 3, pp. 147-316

Persistent link: https://www.econbiz.de/10001020251

Arora, Raj - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 229-241

Persistent link: https://www.econbiz.de/10001020260

Ezell, Hazel F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 171-187

Persistent link: https://www.econbiz.de/10001020275

Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 40-53

Persistent link: https://www.econbiz.de/10001020346

Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217

Persistent link: https://www.econbiz.de/10011453218

Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011996684

Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393

Persistent link: https://www.econbiz.de/10012107007

Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769

Persistent link: https://www.econbiz.de/10012107310