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Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian; Bornemann, Torsten; Totzek, Dirk - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
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Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
Grewal, Rajdeep; Chandrashekaran, Murali; Johnson, Jean L. - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 206-233
Persistent link: https://www.econbiz.de/10009736678
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How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
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Patterns and performance outcomes of innovation orientation
Stock-Homburg, Ruth; Zacharias, Nicolas Andy - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 870-888
Persistent link: https://www.econbiz.de/10010218002
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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Great expectations and broken promises : misleading claims, product failure, expectancy disconfirmation and consumer distrust
Darke, Peter R.; Ashworth, Laurence; Main, Kelley J. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 347-362
Persistent link: https://www.econbiz.de/10003986396
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Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Do source and anonymity affect mail survey results?
Albaum, Gerald S. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10001062779