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Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
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Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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Competitive advertising strategies for programmatic television
Guitart, Ivan A.; Hervet, Guillaume; Gelper, Sarah - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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Online program engagement and audience size during television ads
Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian; Zhang, Leinan; Qiuyan, Tao; Wang, Yonggui - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
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Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising
Olson, Erik L.; Thjømøe, Hans Mathias - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 505-515
Persistent link: https://www.econbiz.de/10003926608
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Communicating brand biographies effectively : the role of communication source
Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
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A social cognition model of consumer problem recognition
Sirgy, M. Joseph - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 53-61
Persistent link: https://www.econbiz.de/10001062775
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A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 93-108
Persistent link: https://www.econbiz.de/10001020333