A longitudinal view of women's role portrayal in television advertising
Year of publication: |
1984
|
---|---|
Authors: | Caballero, Marjorie J. |
Other Persons: | Solomon, Paul J. (contributor) |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 12.1984, 4, p. 93-108
|
Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | USA | United States |
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