Similar Search Results

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695

Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10012587469

Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453

Persistent link: https://www.econbiz.de/10011563220

Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702

Persistent link: https://www.econbiz.de/10012587383

Wang, Qingliang; Miao, Fred; Tayi, Giri Kumar; Xie, En - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1005-1026

Persistent link: https://www.econbiz.de/10012153429

Barone, Michael J.; Jewell, Robert D. - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 309-321

Persistent link: https://www.econbiz.de/10010363995

Guitart, Ivan A.; Hervet, Guillaume; Gelper, Sarah - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 753-775

Persistent link: https://www.econbiz.de/10012293333

Chen, Li; Yan, Yajie; Smith, Andrew N. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 198-221

Persistent link: https://www.econbiz.de/10013493175

Hildebrand, Christian; Schlager, Tobias - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 291-307

Persistent link: https://www.econbiz.de/10012022579

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592